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	<pubDate>Fri, 30 Jul 2010 13:53:52 GMT</pubDate>
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		<title>Importance of Business Branding</title>
		<link>http://allwad.com/Article/Importance_of_Business_Branding/4997</link>
		<pubDate>Fri, 20 Mar 2009 08:16:39 GMT</pubDate>
		<description>Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. The goal in business branding is to give consumers a visual image of your company. Business branding is very important to a business because it allows the public to identify your company name on sight.There are several elements of business branding, the first of which is your logo. It is a good idea...</description>
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		<title>Health Care Branding</title>
		<link>http://allwad.com/Article/Health_Care_Branding/4958</link>
		<pubDate>Mon,  9 Feb 2009 08:02:18 GMT</pubDate>
		<description>Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional programs get centered on the distinctive features of his brand. If his basic brand decisions are wrong his entire marketing program will suffer serious setback.In the development of a health care brand, the first task is to give the product an identity through a name. The second task is to enhance its...</description>
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		<title>Corporate Branding</title>
		<link>http://allwad.com/Article/Corporate_Branding/4824</link>
		<pubDate>Tue, 23 Dec 2008 06:04:33 GMT</pubDate>
		<description>In certain cases the company name itself is used as a family brand name under which varied products of the company are marketed. This process is called corporate branding. Corporate branding is resorted to only when the company is confident that lending the company name to its products gives a better identity for the products. And once the corporate brand name is established, it facilitates easier establishment of new products.In the matter of corporate branding, a manufacturer has a number of options...</description>
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